Iima-Strategies for Growth - Ghosh, Atanu
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Every organization--small or large, managed professionally or by a family--wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context--such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP--this book tells you all you need to know to make the best decision for your company. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and…mehr

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Every organization--small or large, managed professionally or by a family--wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context--such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP--this book tells you all you need to know to make the best decision for your company. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
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