Illustrated application of the Balanced Scorecard - BSC - Pereira, Alexandre
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The book illustrates the application of balanced performance indicators - the Balanced Scorecard (BSC). It considers not only the financial indicators, but also the performance of the organisation. The case study involves an occupational health organisation, but it can be observed in all areas of the economy. However, highly specialised service sectors such as law, engineering, medicine and the public sector stand out.

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Produktbeschreibung
The book illustrates the application of balanced performance indicators - the Balanced Scorecard (BSC). It considers not only the financial indicators, but also the performance of the organisation. The case study involves an occupational health organisation, but it can be observed in all areas of the economy. However, highly specialised service sectors such as law, engineering, medicine and the public sector stand out.
Autorenporträt
Master's in Business Administration; Specialist in Business Management; graduate in Communication; management consultant in the areas of strategic planning and business management.