Renita Coleman, Denis Wu

Image and Emotion in Voter Decisions

The Affect Agenda

• Gebundenes Buch

Produktbeschreibung

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

Produktdetails

• Lexington Studies in Political Communication
• Verlag: Lexington Books
• Seitenzahl: 246
• Erscheinungstermin: 1. März 2015
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 557g
• ISBN-13: 9780739189955
• ISBN-10: 0739189956
• Artikelnr.: 42025402

Autorenporträt

Renita Coleman is associate professor at the University of Texas-Austin School of Journalism. H. Denis Wu is associate professor of communication at Boston University.

Inhaltsangabe

1 The Importance of Image and Affect in Politics 2 Historical Traces and
Relevant Concepts 3 The Role of Information Processing 4 The Methods Behind
the Research: How We Did These Studies 5 The Two Levels of Agenda Setting:
Issues and Attributes 6 Visual Cues in the Formation of Affect 7 The
Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? 8
The Makeup of Affect: Emotions and Traits 9 New Media and Demographic
Differences in Agenda Setting 10 An International Investigation of
Affective Agendas 11 What We Now Know About Affect and Implications for
Democracy