Many believe the solution to ongoing crises in the news industry--including profound financial instability and public distrust--is for journalists to improve their relationship with their audiences. This raises the question: How do journalists conceptualize their audiences in the first place? Imagined Audiences explores how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, the book examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.…mehr
Many believe the solution to ongoing crises in the news industry--including profound financial instability and public distrust--is for journalists to improve their relationship with their audiences. This raises the question: How do journalists conceptualize their audiences in the first place? Imagined Audiences explores how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, the book examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.
Jacob L. Nelson is an Assistant Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and a fellow with the Tow Center for Digital Journalism at Columbia University. He researches the relationship between journalism and the public.
Inhaltsangabe
Preface Introduction Chapter One: The Journalist-Audience Relationship Chapter Two: The Promise of Audience Engagement Chapter Three: Journalism's Imagined Audiences Chapter Four: When Data and Intuition Converge Chapter Five: First Imagined, Then Pursued Chapter Six: The Obstacles to Audience Engagement Chapter Seven: Understanding News Audience Behavior Conclusion Acknowledgments Method References
Preface Introduction Chapter One: The Journalist-Audience Relationship Chapter Two: The Promise of Audience Engagement Chapter Three: Journalism's Imagined Audiences Chapter Four: When Data and Intuition Converge Chapter Five: First Imagined, Then Pursued Chapter Six: The Obstacles to Audience Engagement Chapter Seven: Understanding News Audience Behavior Conclusion Acknowledgments Method References
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309