IMC in South Africa's Banking Sector during recession - Khasi, Lucas
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Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in the corporate world as a strategic business tool. Within the corporate world,it has played a big role as a crisis management tool, information disserminator, education medium and the list goes on. This book explores the role communication played in ensuring that the South African banking sector stayed afloat during the economic recession that hit the global community in 2008.Absa bank was chosen as a case study to highlight the role communication played,…mehr

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Produktbeschreibung
Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in the corporate world as a strategic business tool. Within the corporate world,it has played a big role as a crisis management tool, information disserminator, education medium and the list goes on. This book explores the role communication played in ensuring that the South African banking sector stayed afloat during the economic recession that hit the global community in 2008.Absa bank was chosen as a case study to highlight the role communication played, particularly integrated marketing communication during recession.this book is targeted at practitioners within communication field as well as junior students who are conducting research as it presents a unique approach of data collection and analysis.
Autorenporträt
Lucas S. Khasi, BA (Hons) in Communication,majors in PR, Marketing and Advertising with Journalism as additional course :Studied at North West University,South Africa.PG Diploma in Marketing Management(Busy with at time of publication)at UNISA. Communication intern at Dept of Public Works,Roads and Transport,North West Province, South Africa.