Qin Li

Immersive Communication

The Communication Paradigm of the Third Media Age

• Broschiertes Buch

Produktbeschreibung

Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named "immersive communication". Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 2. August 2021
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 322g
• ISBN-13: 9781032082936
• ISBN-10: 1032082933
• Artikelnr.: 62150137

Autorenporträt

Qin Li is the Director of National Communication Strategy Research Center, an associate professor at Renmin University of China's School of Journalism and Communication, and a Research Fellow at the China Journalism and Social Development Research Center. Her famous publications include Immersive Communication: Communication Paradigm of the Third Media Age (2013), Bing Media: the theory and practice of immersive communication (2019).

Inhaltsangabe

I: Introduction. 1.1 Literature Review: Theories on Media Evolution - From
Interpersonal Communication to Immersive Communication. 1.1.1 The First
Media Age and The Second Media Age. 1.1.2 Evolutionary trends of
mediamorphosis: "Coevolution and Coexistence" and "Anthropotropicness" .
1.1.3 Media space, environment, and ecological theory define the
relationship between media, human and environment. 1.1.4 How ways and modes
of communication evolve to "vanishing boundaries," and how communication
tools and communication relations are reconstructed. 1.2 The origin and
theoretical evolution of the concept of "immersion" . 1.2.1 The concept of
"immersion". 1.2.2 Immersion's Application in Virtual Reality. 1.2.3 Remote
Presence and Immersive Communication. 1.3 Media Technology and Social
Development: Conditions and Environment for the Evolution of Immersive
Communication. 1.3.1 From "informational" survival to "post-information"
survival. 1.3.2 From "localized" survival to "ubiquitous" survival. 1.4
Limitations of existing theories and the research significance. 1.4.1 Media
morphosis breaks through traditional spatial categories. 1.4.2 The concept
of "presence" has undergone a qualitative change. 1.5 Summary. II: The
Definition of Immersive Communication. 2.1 Logic of the New Definition.
2.1.1 "Technological determinism" "decides" immersive communication as a
new mode of communication. 2.1.2 The "Anthropotropic" trend leads people to
choose the most suitable things in order to survive. 2.2 Definition of
Immersive Communication. 2.3 The Breakthroughs of the New Definition
Compared with Existing Definitions of Communication. 2.3.1 Immersive
communication reconstructs the three "spaces." 2.3.2 Immersive
communication reconstructs the relationship between media and the human
being. It's the hottest and coolest medium. 2.4 Summary. III: Morphological
Characteristics of Immersive Communication. 3.1 Immersive Communication Is
Human-Centered: Everything Is Media, and Humans Are also a Media Form. 3.2
Immersive Communication Is Instant and Anytime: The Present, Past, and
Future Are Integrated, and the Virtual World and Physical World Coexist
Integrated, Instantaneous, and Long-Lasting. 3.3 Immersive Communication Is
Pervasive Anywhere and Everywhere: "Remote" Presence and "Ubiquitous"
Presence Converge the Fixed, Mobile, and Virtual Coexistence. 3.4 Immersive
Communication Is All-Powerful: Boundaries Between Entertainment, Work, and
Life Vanish; Cloud Computing Integrates Everything. 3.5 Summary. IV: The
information content and movement mode of immersive communication. 4.1
Language Form. 4.1.1 Previous media languages. 4.1.2 The pan-media language
of the whole environment: the monitoring camera and environmental
advertisements in Intelligent City. 4.1.3 Humans as the source of media
language and information content. 4.1.4 The language of the virtual world.
4.2 The linguistic hegemony of immersive media. 4.2.1 Presenting ideas in
immersive communication: Moistens everything softly and silently. 4.2.2
Media advertisement and the social discourse power of immersive
communication. 4.3 Information presentation. 4.4 The paths and
characteristics of information movement in immersive communication. 4.5
Summary. V: The model of immersive communication and its graphic forms. 5.1
The main communication models in communication studies. 5.2 The model of
immersive communication. 5.2.1 The communication process: comprehensive
connectivity based on modern information technology. 5.2.2 Communication
relations: human-centered communication structure. 5.2.3 Communication
goals and effects: The Communication Immersive Index. 5.3 The model of
immersive communication function: IC matrix. 5.3.1 The IC matrix: basic
features. 5.3.2 The meaning of the 25 intersections in the IC matrix. 5.3.3
The theoretical breakthrough and research contribution of the IC matrix.
5.4 The model of immersive communication process: the IC stereo helix.
5.4.1 The explanation of the IC stereo helix. 5.4.2 The significance of the
IC stereo helix. 5.5 The model of immersive communication relationship: the
IC schematic. 5.5.1 The explanation of the IC schematic. 5.5.2 The meaning
of the IC schematic. 5.6 Summary. VI: The Application and Verification of
the Immersive Communication Model. 6.1 The Application of the Immersive
Communication Models. 6.1.1 The general application of the immersive
communication model. 6.1.2 Dividing the Three Media Ages with the Immersive
Communication Model. 6.2 Case Verification of the Immersive Communication
Model. 6.2.1 The First Media Age: Lobby Leaflets & Unidirectional
Transmission. 6.2.2 The Second Media Age: Elevator Television & Focus
Awareness. 6.2.3 The Third Media Age: Panoramic Monitoring & Personalized
Service. 6.3 Summary. VII: How Immersive Communication Guides the Formation
of the "Third Media Age". 7.1 The Inevitable Cause of the Formation of the
"Third Media Age". 7.1.1 The revolution of media ontology and changes in
social productivity. 7.1.2 Changes in the Media Space and the
Transformation of Human Living Space. 7.1.3 Changes in the Social Functions
of Media Bring Changes to Social Relations. 7.2 The Concept and
Characteristics of the "Third Media Age". 7.2.1 The concept of the "third
media age" . 7.2.2 The Characteristics of the "Third Media Age". VIII:
"Immersive Communicators" and Their Production & Lifestyle Characteristics.
8.1 Information Acquisition by Immersive Communicators. 8.2 The Lifestyle
of Immersive Communicators. 8.3 The Production Mode of Immersive
Communicators. 8.4 The Entertainment of Immersive Communicators. 8.5 The
Future of Immersive Communicators: the Commencement of Biological Media.
8.6 Summary. IX: Conclusion: Immersive Communication Opens a New Chapter in
Human Communication. 9.1 Revolutions in Human-Media Relations. 9.2
Revolution of Communication Content. 9.3 Revolution of Communication
Methods. 9.4 Revolution of Media Function.