Impact of Advertising on Consumers - Ilahi, Saud
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In a world that's increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people's opinion to buy have been greatly influenced by the impact of advertising. The impact advertising can have on the culture of a country. The globalized economy uses the same commercials in a lot of different countries, which…mehr

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Produktbeschreibung
In a world that's increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people's opinion to buy have been greatly influenced by the impact of advertising. The impact advertising can have on the culture of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values. This research aims at studying the impact of advertising on consumers' perception and purchase intention in Jazan . The analysis may be useful for the researchers, professionals, business organizations, media etc.
Autorenporträt
Dr. Saud Ilahi is an Assistant Professor in Department of Business Administration, Jazan University, KSA. He has received Ph. D from Jamia Millia Islamia, Delhi.He has authored three books (available at Amazon.com)and has to his credit various research papers in reputed journals.