26,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

Today, consumers make buying decisions every day of their lives and marketers want to understand the factors that influence their decision making concerning which product or services to buy. The question is whether brand awareness influences consumer behaviour. The paper presents the findings of the study aimed at finding out whether brand awareness is an important factor when making purchase decisions of Mirinda and Coke on the Zambia market.

Produktbeschreibung
Today, consumers make buying decisions every day of their lives and marketers want to understand the factors that influence their decision making concerning which product or services to buy. The question is whether brand awareness influences consumer behaviour. The paper presents the findings of the study aimed at finding out whether brand awareness is an important factor when making purchase decisions of Mirinda and Coke on the Zambia market.
Autorenporträt
O'Brien ist ein Mikrofinanzierungsexperte mit mehr als 10 Jahren Erfahrung im Mikrofinanzierungssektor in Sambia. Er hat sich von einem Kreditreferenten bei FINCA Zambia im Jahr 2003 über einen Zweigstellenleiter bei Micro Bankers Trust bis hin zum Betriebsleiter bei Agora Microfinance hochgearbeitet.