Impact of Celebrity Endorsement on Consumer Online Behaviour - Ilevbare-Adeniji, Charity
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This book is a must-read for any business owner or marketer seeking to thrive in Nigeria's modern-day market. With the rate of social media growth in Nigeria currently in double digits, it has become an attractive tool for marketers to engage directly with their target consumers. As more organisations, brands, startups, and SMEs continue to use social media to connect with their consumers, it is imperative to understand the impact of these marketing tools on consumer purchasing behaviour. Furthermore, with the increasing rate of celebrity brand endorsement in Nigeria, it has become a norm for…mehr

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Produktbeschreibung
This book is a must-read for any business owner or marketer seeking to thrive in Nigeria's modern-day market. With the rate of social media growth in Nigeria currently in double digits, it has become an attractive tool for marketers to engage directly with their target consumers. As more organisations, brands, startups, and SMEs continue to use social media to connect with their consumers, it is imperative to understand the impact of these marketing tools on consumer purchasing behaviour. Furthermore, with the increasing rate of celebrity brand endorsement in Nigeria, it has become a norm for businesses to adopt this marketing strategy. Celebrity endorsement has proven to be an effective way to reach more consumers and increase brand awareness. However, it is crucial to understand the impact of these endorsements on consumer buying behaviour. This book explores the influence of social media and celebrity endorsements on consumer purchasing behaviour in Nigeria, providing valuableinsights for organisations and businesses.
Autorenporträt
Charity is a remarkable professional in the field of sales and marketing. Her exceptional leadership skills, coupled with her ability to develop innovative strategies and deliver solutions, have led organizations to achieve unprecedented success. Her unmatched creativity, brand management, and communication abilities make her an invaluable asset.