Impact of Celebrity Endorsement on Consumer's Purchase Intention - Chaudhary, Sundas Islam
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Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer's relationship has become an opportunity for promotions of the products and services. Celebrities have significant impact on viewer's life. In this work, focus is on exploring the consumer's perceptions about celebrities and how celebrity endorsement influences their purchase intention.

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Produktbeschreibung
Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer's relationship has become an opportunity for promotions of the products and services. Celebrities have significant impact on viewer's life. In this work, focus is on exploring the consumer's perceptions about celebrities and how celebrity endorsement influences their purchase intention.
Autorenporträt
My name is Sundas Islam Chaudhary and i completed my intermediate from Kinnaird College, one of the prestigious institution of Pakistan. I did my bachelors and masters in Commerce specialization in Marketing from Hailey College of Commerce,University of the Punjab, Lahore, Pakistan.