Impact of Corporate Social Responsibility(CSR) on consumer behaviour - Nguyen, Hien
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Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations

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Produktbeschreibung
Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations
Autorenporträt
I am a fresh post-graduate in Business Management who possess strong willingness to learn new things, and proactive personality