Impact of Customer relationship marketing in the Luxury Retail Market - Zahalan Radwan, Firas
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In today's highly competitive market in the luxury industry companies should have the potential strategies in order to cope with the market and gain high market share. Hence , in luxury what makes a particular brand prestigious in the customers eyes is the quality of service and how it effects on the customer relationship marketing . In this book you will be able broden your knowledge in this matter in a the French luxury market which is one of the most potential market in the luxury industry

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Produktbeschreibung
In today's highly competitive market in the luxury industry companies should have the potential strategies in order to cope with the market and gain high market share. Hence , in luxury what makes a particular brand prestigious in the customers eyes is the quality of service and how it effects on the customer relationship marketing . In this book you will be able broden your knowledge in this matter in a the French luxury market which is one of the most potential market in the luxury industry
Autorenporträt
Firas is passionate about luxury and fashion. He works in France which is one of the top countries in this field. Due to this fact he has the opportunity to dig deeper in the market and has a direct contact with customers. This has taught him how to reinforce Customer relationship in the luxury retail.