Salvatore Zappala

Impact of e-Commerce on Consumers and Small Firms

• Broschiertes Buch

Produktbeschreibung

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 282
• Erscheinungstermin: 14. August 2020
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 433g
• ISBN-13: 9780367593841
• ISBN-10: 036759384X
• Artikelnr.: 66597091

Autorenporträt

Salvatore Zappala

Inhaltsangabe

Contents: Introduction
Colin Gray and Salvatore Zappalà. Part I Impact of e-Commerce on Small Firms: Stage models of ICT adoption in small firms
Colin Gray; Social influence and diffusion of innovations in education
Carlo Tomasetto and Felice Carugati; Climate for innovation
attitudes to internet and ICT adoption in small firms
Salvatore Zappalà and Guido Sarchielli; Changing leadership cultures in e-commerce service industry
Mikko Ruohonen; e-business and small firms in London
Jane Tebbutt; The value of internet forums to small rural businesses
Robert Mochrie
Laura Galloway and David Deakins; e-business and the work organization in craft enterprises
Sabine Wendt
Tatjana Grek and Lothar Lissner. Part II Internet Marketing and Website Effectiveness: Internet marketing and the Portuguese marketplace
Rute Xavier and Francisco Costa Pereira; e-marketing adoption in organizations
Abdel Monim Shaltoni; World wide markets and the World Wide Web: problems and possibilities for small businesses
Heather Fulford; Website usability: cognitive versus activity theory approaches
Elvis Mazzoni. Part III Impact of e-Commerce on Consumers: Consumption on the net
Laura Sartori; Affective states
purchase intention and perceived risk in online shopping
Elfriede Penz and Erich M. Kirchler; Risk perception in online shopping
Marco G. Mariani and Salvatore Zappalà; The fun side of the internet
Daniele Scarpi; Risk Perception as a motivational barrier for online purchasing
Annamaria Silvana de Rosa
Elena Bocci and Sara Saurini; Conclusions: common themes and future perspectives
Salvatore Zappalà and Colin Gray; Index.