Impact of Social Media on Brand Equity and Profitability in Nigeria
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The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in Micro, Small and Medium Enterprises using Nigeria as a case study. The resulting vision was to create an understanding that was first, and above all else, for the benefit of the readers. We have sacrificed some knowledge content found in standard texts in order for the reader to truly experience, understand, and appreciate the knowledge they have gained. We feel that the gain in understanding and the creation of a solid foundation in Micro, Sm...
The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in Micro, Small and Medium Enterprises using Nigeria as a case study. The resulting vision was to create an understanding that was first, and above all else, for the benefit of the readers. We have sacrificed some knowledge content found in standard texts in order for the reader to truly experience, understand, and appreciate the knowledge they have gained. We feel that the gain in understanding and the creation of a solid foundation in Micro, Small and Medium business enterprises as the engine room for economic development is well worth the small sacrifice we have made.
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