The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.…mehr
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Anandi Ramamurthy is a Professor of Media and Culture at Sheffield Hallam University: * Ramamurthy, A (2003) Imperial Persuaders: Images of African and Asian People in British Advertising Manchester University Press 234pp ISBN 0719063787 *Faulkner, S and Ramamurthy, A (eds) (2006) Visual Culture and Decolonisation in Britain, Ashgate 277pp ISBN 10:0-7546-4002-7 *Ramamurthy, A (2013) Black Star: Britain's Asian Youth Movements, Pluto Press. 240pp ISBN 9780745333489 *Hund, W, Pickering, M and Ramamurthy, A (eds) (2013) Colonial Advertising and Commodity Racism, Racism yearbook 2013, Lit Verlag, Hamburg 218pp. ISBN 978-3-643-904164 Paul Kelemen, Honorary Research Fellow, School of Social Sciences, University of Manchester: Kelemen, P (2012) The British Left and Zionism: History of a Divorce, Manchester University Press 225pp ISBN 0719088131
Inhaltsangabe
Acknowledgements List of Illustrations 1. Advertising and colonial discourse 2. Soap advertising, the trader as civiliser and the scramble for Africa 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer 4. Tea advertising and its ideological support for vertical control over production 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype 6. Corporate advertising, decolonisation and the transition to neo-colonialism 7. Conclusion Bibliography Index
Acknowledgements List of Illustrations 1. Advertising and colonial discourse 2. Soap advertising, the trader as civiliser and the scramble for Africa 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer 4. Tea advertising and its ideological support for vertical control over production 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype 6. Corporate advertising, decolonisation and the transition to neo-colonialism 7. Conclusion Bibliography Index
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