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This paper addresses an issue pertinent to the organizational structure of a Joint Task Force (JTF). The author proposes the role of the Joint Targeting Coordination Board (JTCB) should be redefined and broadened to function as a Joint Coordination Board (JCB) to facilitate the Joint Force Commander (JFC) in his efforts to employ effects-based operations. Essentially, the 'T' in JTCB should be dropped from the title to allow the board to function with a broader operational scope. The JCB will focus on campaign integration and employment of joint forces by effect, rather than merely synchronization of events by component. The proposed construct will provide the JFC with a better staff mechanism and organizational framework with a macro-level view of the Joint Operations Area (JOA) to integrate forces and coordinate joint fires with operational maneuvers to achieve desired effects. In an effort to attain effects-based operations at the joint level, redefining and expanding the role of the JTCB to function as a JCB makes sense both from a joint and a component perspective.