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The purpose of this project was to develop an instructional packet designed to help instructors create effective product assessment projects for use in assessing students' understanding of course material. The specific audience for this packet was instructors of courses offered at Brigham Young University who rely on product assessment to evaluate students' understanding and skills in any content area. The packet I prepared explains the principles of effective product assessment as they are currently understood by assessment specialists and models how to implement these principles during the creation of a product assessment project. I assembled this packet based on the current thought on product assessment and created instructions to guide instructors in developing effective product assessment projects. This instructional packet was given to a few instructors to guide them as they created product assessment projects for their courses. The packet was then improved based on their feedback so that it can best help instructors create effective product assessment projects as they assess their students.