Improving The Role And Practice Of Marketing - Kotler, Philip; Publishers, Vibrant
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Legend in Marketing: Improving the Role and Practice of Marketing by Philip Kotler Elevate your marketing game with "Legend in Marketing" by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today's dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing landscape and provides actionable insights to navigate this transformation. In this book, Kotler shares his unparalleled expertise on how marketing can effectively respond to changing consumer behaviors, technological…mehr

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Produktbeschreibung
Legend in Marketing: Improving the Role and Practice of Marketing by Philip Kotler Elevate your marketing game with "Legend in Marketing" by the renowned Philip Kotler. This essential guide offers a forward-thinking approach to marketing in today's dynamic environment. Kotler, a pioneer in the field, examines the latest trends and technologies that are reshaping the marketing landscape and provides actionable insights to navigate this transformation. In this book, Kotler shares his unparalleled expertise on how marketing can effectively respond to changing consumer behaviors, technological advancements, and global market shifts. With a focus on practical strategies and innovative practices, this title is designed to help marketers and business leaders adapt and excel in the new marketing era. Ideal for professionals at all levels, this book provides a clear roadmap for leveraging marketing to achieve business success. Explore Kotler's visionary perspectives and enhance your understanding of how marketing can drive growth and make a significant impact.
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Autorenporträt
Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.