Written communication is an exceptional characteristic of the human species. Over hundreds of years, writing has helped individuals to inform, collaborate and alert other, while societies benefited from written history, culture and knowledge. In our time, how you successfully use the gift of writing, depends on you.To write well, you must organize your thoughts, explain your arguments, present your supporting evidence and lead your reader to a shared conclusion. If the reader disagrees, he or she should be able to find each of your arguments for rebuttal. Writing enables you to vividly recall past events, describe a special experience or sell a vision. You rely on critical thought in your conceptualization, on clear articulation through choice of words and structure and on effective sharing of information by writing for the reader, not just yourself. Writing harnesses the transformative power of the written word to improve your life and to change the world around you.