In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool - Tibbott, Seth
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From treehouse dream to global brand, Tofurky's founder and CEO of thirty-five years shares his story of selling millions of plant-based food products without selling out.

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Produktbeschreibung
From treehouse dream to global brand, Tofurky's founder and CEO of thirty-five years shares his story of selling millions of plant-based food products without selling out.
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Autorenporträt
Seth Tibbott is Tofurky¿s Founder, Chairman, and CEO of thirty-five years. He¿s no former Wharton whizz kid or stock junky; in fact, he was an idealistic hippie with no business acumen living in a treehouse when he conceived the idea of bringing healthy, eco-friendly, tasty protein to the world. Nearly forty years later, using his unconventional business approach paired with faith in his products and a deep belief in environmental causes, he has transformed the $2,500 startup into a family-owned global brand worth over $100 million. He lives in Trout Lake, Washington.