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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. In marketing, an in-store demonstration (or "demo" for short) is a promotion where samples of a product are distributed to customers within a store. The goal of an in-store demonstration is to introduce customers to the product in hopes of getting them to purchase that item. Products that often are sampled during in-store demonstrations are new products or new versions of already existing products that have recently been introduced to the commercial marketplace, and that the manufacturers are attempting to advertise.