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For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a multi-billion-dollar business. This is the untold story of the contraction of the release cycle, of the maximizing of the marketing dollar, and of the democratization of consumer access, until these days instant wide release worldwide is taken for granted.

Produktbeschreibung
For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a multi-billion-dollar business. This is the untold story of the contraction of the release cycle, of the maximizing of the marketing dollar, and of the democratization of consumer access, until these days instant wide release worldwide is taken for granted.
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Autorenporträt
Brian Hannan writes a regular column for Cinema Retro magazine and gives lectures on film at Strathclyde University in Glasgow, Scotland.