For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a multi-billion-dollar business. This is the untold story of the contraction of the release cycle, of the maximizing of the marketing dollar, and of the democratization of consumer access, until these days instant wide release worldwide is taken for granted.
For over a century a vicious business war has been waged in Hollywood between studios and exhibitors. At stake, shares in what has now become a multi-billion-dollar business. This is the untold story of the contraction of the release cycle, of the maximizing of the marketing dollar, and of the democratization of consumer access, until these days instant wide release worldwide is taken for granted.
Brian Hannan writes a regular column for Cinema Retro magazine and gives lectures on film at Strathclyde University in Glasgow, Scotland.
Inhaltsangabe
Table of Contents Preface Introduction One: The Jazz Singer Revolutionizes Wide Release, 1913-1936 Two: World Premieres at a City Near You, 1937-1943 Three: Quick Money, 1944-1950 Four: Taking Stock, 1951-1955 Five: Slowing Down, Speeding Up, 1956-1959 Six: The Exhibitor Fights Back, 1960-1962 Seven: Downtown Anchors Aweigh, 1963-1965 Eight: Saturation Re-Think, 1966-1970 Nine: The Road to Jaws, 1971-1975 Ten: The Defining Period for Wide Release, 1976-1979 Eleven: We're Gonna Need a Bigger Boat, 1980-2017 Conclusion Postscript Chapter Notes Bibliography Index
Table of Contents Preface Introduction One: The Jazz Singer Revolutionizes Wide Release, 1913-1936 Two: World Premieres at a City Near You, 1937-1943 Three: Quick Money, 1944-1950 Four: Taking Stock, 1951-1955 Five: Slowing Down, Speeding Up, 1956-1959 Six: The Exhibitor Fights Back, 1960-1962 Seven: Downtown Anchors Aweigh, 1963-1965 Eight: Saturation Re-Think, 1966-1970 Nine: The Road to Jaws, 1971-1975 Ten: The Defining Period for Wide Release, 1976-1979 Eleven: We're Gonna Need a Bigger Boat, 1980-2017 Conclusion Postscript Chapter Notes Bibliography Index
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