Martin Bergaus

Incorporating Systematic Business Planning for a New Venture

Practical start-up application focussing on manufacturing an innovative product supporting wine consumption

• Broschiertes Buch

Produktbeschreibung

This book describes an approach to developing a business concept for a new venture start-up. The idea is to offer avid wine consumers a trendy and lifestyle-driven product for tasting and drinking. The emphasis lies in the ability to develop a business plan for a new venture, where the product will be both produced and sold, discussing strategic aspects of the start-up and implementation processes. A planned business model, developed by the author, is also described and discussed, with the patent registration for the product rounding off the process. Firstly, a general business concept describes the three important aspects of the aforesaid business model. The adaption of this general concept to the special business model for a planned company is then illustrated. Secondly, the process of the patent registration for the product is defined and includes a procedure for the implementation and costs. Finally, the main part of the thesis describes the essential variables of forming a new venture. The results, together with further improvements and sequential steps, are outlined in the conclusion.

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Produktdetails

• Verlag: AV Akademikerverlag
• Seitenzahl: 112
• Erscheinungstermin: 13. Januar 2015
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 185g
• ISBN-13: 9783639788259
• ISBN-10: 3639788257
• Artikelnr.: 42088956

Autorenporträt

Ph.D., Dipl.-Ing., MBA, MSc., is an associate lecturer at the Technical University and that of Applied Sciences, Vienna. Applying his professional expertise within ICT and company start-ups, his entrepreneurial flair and a passion for wine culminated in the idea to plan a new venture, focusing on an innovative blend of both.