Greg Scowen

Increased Website Popularity through Compliance with Usability Guidelines

Is Usability Awareness the Next Big Traffic Driver?

• Broschiertes Buch

Produktbeschreibung

To create more interest is usability awareness in website development, further benefits of usability need to be introduced and examined. This work attempts to identify and measure a positive correlation between compliance with usability guidelines and the popularity of a website. There is a gap of knowledge in this area and this study is intended to create a foundation for future research into this issue.To identify and measure this relationship, a sample of E-learning websites were reviewed and their usability scored using a web-based evaluation system developed during the study. This usability score was then tested against five different ranking systems using Spearman?s Rank correlation method.The results of these tests show a strong correlation between compliance with usability guidelines and website popularity. The five ranking systems also showed positive correlations to each-other and to the usability of the sites.The conclusion drawn from these results is that compliance with usability guidelines could be a way to achieve higher website popularity and visitor numbers.

Produktdetails

• Verlag: VDM Verlag Dr. Müller / VDM Verlag Dr. Müller e.K.
• Seitenzahl: 56
• Englisch
• Abmessung: 3mm x 150mm x 220mm
• Gewicht: 100g
• ISBN-13: 9783639008258
• ISBN-10: 3639008251
• Artikelnr.: 23809817

Autorenporträt

Scowen, Greg§Greg Scowen is a website developer-usability specialist with extensive experience implementing best practice design in dynamic web applications. He is a fluent speaker of English and German and has both studied and worked internationally. At the time of publishing, Greg is employed as a Web Developer by a leading Swiss University.