Increasing Customer Loyalty via Mobile Customer Relationship Management
Silke Freitag
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Increasing Customer Loyalty via Mobile Customer Relationship Management

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Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Wiesbaden University of Applied Sciences (Wirtschaft), language: English, abstract: Inhaltsangabe:Abstract:The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world.Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably incre...