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Due to increase food frauds, adulteration, consumer ecological awareness, competitiveness and strict rules and regulations in food sector, the approach of implementing Sustainable Food Supply Chain Management (SFSCM), to conserve natural resources and sustainable manufacturing, is increasingly become more imperative for companies. Now a day s companies have either implemented or about to implement the sustainability trends in their business processes because they want maximum economic ecological advantages. But, still, companies are hesitating in adoption of sustainability proposals in their supply chain planning. One of its reasons is lack of their knowledge/information of sustainability and financial benefits attained from adoption and implementation of SFSCM. Another reason is insufficient understanding of what is important for sustainability acceptance to fail in the supply chain.