Surbhi Dahiya

Indian Media Giants

Unveiling the Business Dynamics of Print Legacies

• Gebundenes Buch

Produktbeschreibung

Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India,

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Produktdetails

• Verlag: Hurst & Co.
• Seitenzahl: 800
• Erscheinungstermin: 21. Dezember 2022
• Englisch
• Abmessung: 222mm x 149mm x 45mm
• Gewicht: 1492g
• ISBN-13: 9780190132620
• ISBN-10: 0190132620
• Artikelnr.: 66146576

Autorenporträt

Professor and Course Director in the Department of English Journalism at Indian Institute of Mass Communication, New Delhi

Inhaltsangabe

* Chapter 1
* Managing Media Organisations: Changing Paradigms
* · Prelude: Chapter Insights
* · Introduction: Catalysts of Changing Constants
* · Redefining Visions: From Social to Economic Organisations
* · Evolution of Management Thought: From Old School to 21st Century
* · Theoretical Underpinnings: The Commercial Tenets of Mass
Communication
* · Exposition of Media-Management Perspectives: Understanding Business
Strategies and Emerging Business Models
* · Tracing Growth Trajectories: Accounts of Making of the Indian Print
Legacies
* Chapter 2
* Mapping Media Metamorphosis: From Humble Beginnings to Powerful
Empires
* · Prelude: Chapter Insights
* · Introduction: Tracing the Course of Indian Journalism
* · Phase I- Pre-Independence: The Birth of Indian Newspapers
(1780-1946)
* · Phase II- Post- Independence: Expanding Media Horizons (1947- 1990)
* · Phase III- Post- Economic Liberalization: Indian Media Revolution
(1991-2000)
* · Phase IV- Post- Millennium: India's Changing Mediascape (2001-2010)
* · Phase V- Digital Dominance: The Structural Shift in the Media
Industry (2011-2019)
* Chapter 3
* BCCL: Moving With The Times
* · Prelude: Chapter Insights
* · Introduction: Into the Realm of BCCL and Beyond
* · Phase I- The Birth of a Saga: A Glimpse into the Genesis
(1838-1892)
* · Phase II- Tiptoeing upon the Contours of Eminence: TOI's Years of
Infancy (1893-1946)
* · Phase III- The Times Comes Home To Roost: Passing the Baton to
Indian Owners (1947-1975)
* · Phase IV- Changing The Rules of The Games: The Farsightedness of
Jain Brothers (1976-1990)
* · Phase-V- Tracing the Behemoth's Expedition: Embracing the
Post-Liberalisation Opportunities (1991- 2000)
* · Phase-VI- A Portrayal of Perseverance: Dauntlessly Diversifying in
the New Millennium ( 2001- 2010)
* · Phase-VII- A Vehicle of New Age Transformation: Delving into the
Digital Dreams
* · (2011-2019)
* · Decoding the Business Model
* · In a Nutshell: The Only Constant is Change
* Chapter 4
* The Hindu Group: A Southern Surge
* · Prelude- Chapter Insights
* · Introduction: Kasturi and Sons Limited- The Hindu: On the Perennial
Pursuit for Poise
* · Phase I- A Newspaper Born of Nationalist Zest: The Hindu's
Incipient Foundations (1878-1902)
* · Phase II- Glued to Justice: The Hindu's Role in the Freedom
Struggle (1903-1946)
* · Phase III- Coming of Age: Cracking into New Genres, Markets, and
Targets (1947-1990)
* · Phase IV- Grappling with Change: How The Hindu Paddled its Canoe
Post- Liberalisation (1991-2000)
* · Phase V- Redefining the Limits: A Surcharge of Expansion Amidst
Domestic Tensions (2001-2010)
* · Phase VI- On the Other Side of the Storm: Resuscitating after the
Family Feud (2011-2016)
* · Phase VII- Embracing the New Order: Organisation Restructures into
THG Publishing Private Limited and KSL (2017-2019)
* · Decoding the Business Model
* · In a Nutshell: Towards Becoming a Media Power House
* Chapter 5
* The Hindustan Times Limited: Marching Forward with a Mission
* · Prelude: Chapter Insights
* · Introduction: The Blossoming of HT Media
* · Phase I- Brainchild of Akalis: Lighting the Flame of Nationalistic
Fervour (1924-1946)
* · Phase II- At the Cusp of Independence: Envisioning Professional and
Commercial Changes (1947-1966)
* · Phase III- Passing the Mantle: Birla Lineage Upholds the Family
Traditions (1967-1990)
* · Phase IV- An Avalanche of Development: Booming in the Wake of
Liberalisation (1991-2000)
* · Phase V- The Drifting Winds of Strategy: Conquering New Domains
Post- Millennium (2001-2010)
* · Phase VI- Going Digital: Inching towards the Pinnacle of Success
(2011-19)
* · Decoding the Business Model
* · In a Nutshell: A Long Road to Identity
* Chapter 6
* The Indian Express: The Crusading Scribe
* · Prelude: Chapter Insights
* · Introduction: An Odyssey of Courage
* · Phase I- Inception of the Idea: Stemming out from The Daily Express
(1921 - 1931)
* · Phase II- Solidifying an Identity: Rebirth as The Indian Express
(1932 - 1933)
* · Phase III-Developing Grit: Surviving through Fortunes and
Misfortunes (1934 - 1946)
* · Phase IV-Strengthening an Independent India: Capturing Public
Attention and Local Markets (1947 - 1974)
* · Phase V- Wielding the Power of the Pen: Express Makes Itself Heard
During the Emergency and After (1975 - 1990)
* · Phase VI-A Flurry of Changes: The Company Splits into Two (1991 -
2000)
* · Phase VII- Onward and Upward: A Master Class in Value Retention
(2001-2019)
* · Decoding the Business Model
* · In a Nutshell: The Indian Independent Express
* Chapter 7
* Jagran Prakashan Limited: An Aspirational Awakening
* · Prelude: Chapter Insights
* · Introduction: Sentinel of Regional Awakening
* · Phase I- A Revolutionary Rumble: Jagran's Earliest Beginnings
(1937-1946)
* · Phase II- A Domino Trail of Development: Jagran Begins its
Ascension to Popularity (1947-1990)
* · Phase III- Striding with Elan: Weaving a Web of Expansion (1991-
2000)
* · Phase IV- Catapulting to Eminence: Jagran Diversifies into Variety
(2001-2010)
* · Phase V- No Holds Barred Success: Energising Through Synergy (2011-
2019)
* · Decoding the Business Model
* · In a Nutshell: Acquiring Strong Brands
* Chapter 8
* DB Corp: Capturing Language Loyalties
* · Prelude: Chapter Insights
* · Introduction: A New Dawn on the Indian Language Journalism
* · Phase I- Turning Ideas into Reality: The Rising Sun in Bhopal
(1956-1958)
* · Phase II- The Rays Glow Brighter: Bhaskar Begins to Create Ripples
of Impact (1959-1990)
* · Phase III- Becoming a People's Product: Agarwals Reinvigorate
Readership Through Market Expansion (1991- 2000)
* · Phase IV- Relentless Pursuit, Active Realisation: Bhaskar Attains
New Milestones Post Millennium (2001- 2010)
* · Phase V- A Multitude of Tongues: Dainik Bhaskar Ascends Towards The
Peak (2011-2019)
* · Decoding the Business Model
* · In a Nutshell: Kendra Mein Pathak
* Chapter 9
* Decoding Business Dynamics: Comparative Analysis and Theoretical
Implications
* · Introduction: Decoding Business Dynamics
* · Comparative Analysis I: Tracing Origins, Visionary Leadership and
Changing Ownership
* · Comparative Analysis II : Legendary Editors, Editorial Policies and
Content
* · Comparative Analysis III: Strategic Intent Enunciation and Business
policies
* · Comparative Analysis IV: Product Development, Diversification and
Geographical Expansion
* · Comparative Analysis V: Mergers, Acquisitions, Takeovers, and
Strategic Alliances
* · Comparative Analysis VI: Innovation, Printing and Technology
Management
* · Comparative Analysis VII: Financial Discipline
* · Comparative analysis VIII: Emerging Business Models of Media Giants
* · Media Business: Deducing the Theoretical Implications
* Chapter 10
* · The Changing Media Landscape: Yesterday, Today and Tomorrow
* Bibliography
* Index
* About the Author
* Blurb