Ishankumar Bipinchandra Khatri

Indian Online Retail Market

Present Scenario and Testing of Hypotheses

• Broschiertes Buch

Produktbeschreibung

There are two units in this book. In unit-1, theories of the online market and online marketing have been provided with origin of online market, history of online market, affiliate marketing, search engines and social media marketing. The meaning of marketing strategy has been given by breaking down these two words ¿Marketing Strategy¿. Information about various aspects have been provided in this chapter which includes market size, investments, latest developments, initiatives by government along with a review about the growth of the online market in India for the FMCG products. In unit-2, an attempt has been made to determine whether there exists any association between various characteristics on which data were collected during the survey. Such association may be found to be helpful to the policy makers for formulating policies regarding online retail market for FMCG. Findings, suggestions and conclusion have also been given.

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Produktdetails

• Verlag: LAP LAMBERT Academic Publishing
• Seitenzahl: 52
• Erscheinungstermin: 4. Dezember 2019
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 96g
• ISBN-13: 9786200479433
• ISBN-10: 6200479437
• Artikelnr.: 62444825

Autorenporträt

El Dr. Ishankumar Bipinchandra Khatri (M.Com., UGC NET, GSET, Ph.D.) ha estado trabajando como Director (I/C) en el Instituto de Comercio Smt. S. C. Patel, afiliado a la Universidad de Gujarat, Ahmedabad.