Dimensions and effectiveness of opted ethical business practices varies across based on differentiation and the resultant impact of ethical business practices on the competitiveness varies accordingly, subject to organization's strategic positioning and management (Supported by Campbell - Malan, 2002; Mishra - Sharma, 2010; Tonello, 2011; Hussaini, 2014; Patel - Schaefer, 2014). Different indicators and dimensions bring up various results to the sight. Based upon the study results, the sample firms have been apportioned among 2 clusters, namely 'Low Ethics Less Growing Start-ups' (Cluster 1) and 'Highly Ethical Fastly Growing Start-ups' (Cluster 2). Discussing region wise, the Bangalore-Hyderabad-Chennai region has an increasing trends of organisational competitiveness for the firms believing EBP and a slightly declining trend for non-believers. The Delhi - Calcutta has an increasing trends of organisational competitiveness for the firms believing EBP and a slightly increasing trend for non-believers. The Mumbai - Pune - Ahmedabad Region has an increasing trends of Organisational Competitiveness for the firms believing EBP.