In the digital era, the interchange of personal information has become an integral part of everyday life and is an essential element of existence. From social media interactions to online purchases, our activities create a large quantity of personal information frequently without our explicit consent. While the digital world provides unparalleled ease and connectedness, it also raises significant concerns about privacy, security and individual rights pertaining to protection of his personal information.This work critically examines the potential conflicts between India's newly enacted Digital Personal Data Protection Act, 2023 (DPDP Act), and individual rights and freedoms. The act aims to regulate the use of digital personal data while balancing individual privacy with the need for data processing. The work explores how the DPDP Act might restrict individual rights in today's era of extensive digital surveillance. The research likely analyzes the act's provisions, its loopholes,the potential for government overreach and its comparison with international model data protection standards.