Indigenous African Enterprise
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This book examines an indigenous Africa-centric business model practised by the Igbos of south-eastern Nigeria for decades. The unique framework and rules of operation, collectively referred to as the Igbo-Traditional Business School (I-TBS) in this book, is underpinned by the 'Igba-boi' apprenticeship.

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Produktbeschreibung
This book examines an indigenous Africa-centric business model practised by the Igbos of south-eastern Nigeria for decades. The unique framework and rules of operation, collectively referred to as the Igbo-Traditional Business School (I-TBS) in this book, is underpinned by the 'Igba-boi' apprenticeship.
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Autorenporträt
Ogechi Adeola is an associate professor of marketing and academic director of the Sales and Marketing Academy at the Lagos Business School, Pan-Atlantic University, Nigeria. Her co-authored papers won Best Paper Awards at international conferences in 2016-2019, consecutively.