Andere Kunden interessierten sich auch für
![Direct Foreign Investment]( "Direct Foreign Investment")
Direct Foreign Investment224,99 €![Japanese-Style Management Transferred]( "Japanese-Style Management Transferred")
Japanese-Style Management Transferred182,99 €![Routledge Handbook of Contemporary India]( "Routledge Handbook of Contemporary India")
Routledge Handbook of Contemporary India303,99 €![Routledge Handbook of Contemporary Brunei]( "Routledge Handbook of Contemporary Brunei")
Routledge Handbook of Contemporary Brunei303,99 €![Routledge Handbook of Southeast Asian Economics]( "Routledge Handbook of Southeast Asian Economics")
Routledge Handbook of Southeast Asian Economics319,99 €![Routledge Handbook of South Asian Religions]( "Routledge Handbook of South Asian Religions")
Routledge Handbook of South Asian Religions303,99 €![Routledge Handbook of Asian Transnationalism]( "Routledge Handbook of Asian Transnationalism")
Routledge Handbook of Asian Transnationalism303,99 €
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.