Industrial Design, Competition and Globalization
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Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards…mehr

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Produktbeschreibung
Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Autorenporträt
GORM GABRIELSEN Associate Professor, The Statistics Research Group, Copenhagen Business School, Denmark KJELL GRØNHAUG Professor, Department of Strategy and Management, The Norwegian School of Economics and Business Administration, Bergen, Norway LENA HANSSON PhD, School of Business, Economics and Law, and researcher at the Center for Consumer Science (CFK), University of Gothenburg, Sweden HUTTON THOMAS A. Professor, Centre for Human Settlements, and Associate Director, School of Community& Regional Planning, University of British Columbia, Vancouver, Canada LYNN KAHLE PhD student, The Marketing Department, Copenhagen Business School, Denmark KRISTENSEN TORE Associate Professor, The Marketing Department, Copenhagen Business School, Denmark ALAN D. MACPHERSON Professor, Department of Geography, and Director, Canada-United States Trade Center, University at Buffalo, USA MAGNUS MÖRCK Associate Professor, Centre for Consumer Science, School of Business, Economic& Law, University of Gothenburg, Sweden. MAGNUS MCINTYRE PETERSSON PhD, Centre for Consumer Science, School of Business, Economic& Law, University of Gothenburg, Sweden THOMAS PLENBORG Professor, The Accounting Department, Copenhagen Business School, Denmark NORMA M RANTISI Associate Professor, Department of Geography, Planning and Environment, Concordia University, Canada NIKODEMUS SOLITANDER Ph.D. Candidate, Supply Chain Management and Corporate Geography, Department of Marketing, Hanken School of Economics, Helsinki, Finland VIDA VANCHAN Assistant Professor, Department of Geography and Planning, School of Natural and Social Sciences, Buffalo State College, USA TARA VINODRAI Assistant Professor, Department of Geography and Environmental Management and Centre for Environment and Business, Faculty of Environment, University of Waterloo, Canada RICKY WILKE Associate Professor, The Marketing Department, Copenhagen Business School, Denmark.