Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, www.IPdigIT.eu).
Inhaltsangabe
Preface to the second edition Preface from the first edition Part I. Getting Started: 1. What is 'Markets and Strategies'? 2. Firms, consumers and the market Part II. Market Power: 3. Static imperfect competition 4. Dynamic aspects of imperfect competition Part III. Sources of Market Power: 5. Product differentiation 6. Advertising and related market strategies 7. Consumer inertia Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing 9. Menu pricing 10. Intertemporal price discrimination 11. Bundling Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals 13. Marketing tools for experience goods Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion 15. Horizontal mergers 16. Strategic incumbents and entry 17. Vertically related markets Part VII. R&D and Intellectual Property: 18. Innovation and R&D 19. Intellectual property Part VIII. Networks, Standards and Systems: 20. Markets with network goods 21. Strategies for network goods Part IX. Market Intermediation: 22. Markets with intermediated goods 23. Information and reputation in intermediated product markets Appendix A. Game theory Appendix B. Competition policy Solutions to end-of-chapter exercises Index.
Preface to the second edition Preface from the first edition Part I. Getting Started: 1. What is 'Markets and Strategies'? 2. Firms, consumers and the market Part II. Market Power: 3. Static imperfect competition 4. Dynamic aspects of imperfect competition Part III. Sources of Market Power: 5. Product differentiation 6. Advertising and related market strategies 7. Consumer inertia Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing 9. Menu pricing 10. Intertemporal price discrimination 11. Bundling Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals 13. Marketing tools for experience goods Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion 15. Horizontal mergers 16. Strategic incumbents and entry 17. Vertically related markets Part VII. R&D and Intellectual Property: 18. Innovation and R&D 19. Intellectual property Part VIII. Networks, Standards and Systems: 20. Markets with network goods 21. Strategies for network goods Part IX. Market Intermediation: 22. Markets with intermediated goods 23. Information and reputation in intermediated product markets Appendix A. Game theory Appendix B. Competition policy Solutions to end-of-chapter exercises Index.
Rezensionen
'The second edition of Paul Belleflamme and Martin Peitz's Industrial Organization: Markets and Strategies is encyclopedic in its coverage of modern industrial organization, including both seminal and new models. The authors present models with exactly the right level of formal detail to equip students and practitioners with what they need to understand a plethora of issues ranging from two-sided markets to price discrimination. I commend the authors for doing the impossible - improving their initial gem.' Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University
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