Industry 4.0 and Global Businesses

Herausgeber: Yakut, Enis

• Gebundenes Buch

Produktbeschreibung

Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 250
• Erscheinungstermin: 21. Januar 2022
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 520g
• ISBN-13: 9781801173278
• ISBN-10: 1801173273
• Artikelnr.: 62561509

Autorenporträt

Enis Yakut is an assistant professor of marketing at Faculty of Business, Manisa Celal Bayar University, Turkey. His areas of research interest include psychological and cognitive aspects, judgments and decision-making process of the consumers. He has over 12 years of industry experience in a wide variety of arenas, including manufacturing, food processing, advertising, and service environments.