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From the bestselling author on the psychology of persuasion: a new guide to improving your influence at work - and beyond

Produktbeschreibung
From the bestselling author on the psychology of persuasion: a new guide to improving your influence at work - and beyond
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Autorenporträt
Steve Martin is Faculty Director of Behavioural Science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion - a New York Times, Wall Street Journal and Business Week bestseller - and Messengers: Who We Listen To, Who We Don't and Why. He is also Chair of the Global Association of Applied Behavioural Scientists.