Influence Demand Opportunity - Keinan, Rinat
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Influence Customer Consumption Behavior The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. Netflix took the possibility point to affect, one step further. In 2013 Netflix conducted a survey in 16 countries around the world and found that: 73%% of the streaming viewers enjoy sequential Binge viewing and Most of the streaming viewers don't become addicted to the series in…mehr

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Influence Customer Consumption Behavior The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. The change that the television world is going through can be an excellent example of the ability to influence the location of consumption. Netflix took the possibility point to affect, one step further. In 2013 Netflix conducted a survey in 16 countries around the world and found that: 73%% of the streaming viewers enjoy sequential Binge viewing and Most of the streaming viewers don't become addicted to the series in the first episode. Netflix decided to act according to their "Understanding customer behavior insight", and distribute their original series all at once. All the new season's chapters were available for immediate viewing. By doing that, Netflix influenced the consumption behavior and "helped" the viewers choose them over the alternative media.
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