Abera Bekele Kejela

INFLUENCE OF ATTITUDE ON MOBILE BANKING ADOPTION:

THE CASE OF DASHEN AND UNITED BANKS IN ADDIS ABABA

• Broschiertes Buch

Produktbeschreibung

The aim of this study was to assess the influence of attitude on mobile banking adoption in Ethiopia: the case of Dashen and United banks in Addis Ababa. In so doing, factors influencing attitude toward mobile banking and the influence of attitude and its corresponding strength on intention to adopt mobile banking were assessed. To develop the models used for analysis, inputs from TAM, ToT, trust and the concept of attitude strength was used. The results of the analysis indicate that the factors that influence attitude toward mobile banking are perceived usefulness, perceived ease of use and trust. Similarly, attitude toward success, attitude toward process/learning and attitude strength significantly influence intention to adopt mobile banking while attitude toward failure had an insignificant influence on intention. Based on the findings, the researcher forwarded recommendations to enhance mobile banking adoption. These are improving reliability, awareness creation, emphasize on making mobile banking easier and trustworthy, and creating a situation which necessitates the need to use mobile banking.

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Produktdetails

• Verlag: LAP LAMBERT Academic Publishing
• Seitenzahl: 104
• Erscheinungstermin: 18. Dezember 2019
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 173g
• ISBN-13: 9786200482235
• ISBN-10: 6200482233
• Artikelnr.: 62443896

Autorenporträt

A senior banker with experience as a Senior Sectoral Research Officer, Senior Organizational Development Officer and Senior Customer Service Officer having MA in International Business from Hochschule Mainz University of Applied Sciences and M.Sc. in Quality Management and Organizational Excellence and BA in Accounting from Addis Ababa University.