Andere Kunden interessierten sich auch für
![The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience Volume 1]( "The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience Volume 1")
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience Volume 131,99 €![The Center of Experience: A Blueprint for Creating the Experience-Led Enterprise]( "The Center of Experience: A Blueprint for Creating the Experience-Led Enterprise")
The Center of Experience: A Blueprint for Creating the Experience-Led Enterprise34,99 €![Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World]( "Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World")
Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World20,99 €![Influencer Marketing Strategy]( "Influencer Marketing Strategy")
Influencer Marketing Strategy126,99 €![The Customer Copernicus]( "The Customer Copernicus")
The Customer Copernicus194,99 €![Influencer Marketing Strategy]( "Influencer Marketing Strategy")
Influencer Marketing Strategy140,99 €![The End of Marketing]( "The End of Marketing")
The End of Marketing99,99 €
Influencers, by definition, have such rich consumer knowledge and relevant topical expertise that to not include them in initial campaign research, ideation, strategy, and planning pose significant missed opportunities. As modern business leaders struggle to remain influential and trustworthy themselves, not inviting the influencers who are influencing their target audiences into the boardroom is lost business insight.Influencers enable marketers to engage with consumers in ways that they never have been able to before. As IMR matures as an enterprise-level strategy, internal alignment to how influencers impact brand marketing and communications will become even more important. Trust is the new social proof and brands' many different touchpoints will need to reflect that in the form of influencers' opinions (i.e., influencer recommendations, advocacy, ratings, and reviews), which requires internal shifts and education in how brands communicate and act in these channels.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.