Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
Section 00: Introduction; Section 01: What is influencer marketing?; Section 02: The major platforms for influencer marketing; Section 03: Creating your strategic framework; Section 04: The legal impacts of influencer marketing; Section 05: Working with influencers; Section 06: Finding influencers; Section 07: Creating an ambassador programme; Section 08: Influencer marketing around the world; Section 09: The future of influencer marketing; Section 10: Understanding analytics and measurement; Section 11: Case studies; Section 12: Appendix 1 Directory of influencer marketing platforms, agencies and consultants; Section 13: Appendix 2 Glossary of terms; Section 14: Index
Section 00: Introduction; Section 01: What is influencer marketing?; Section 02: The major platforms for influencer marketing; Section 03: Creating your strategic framework; Section 04: The legal impacts of influencer marketing; Section 05: Working with influencers; Section 06: Finding influencers; Section 07: Creating an ambassador programme; Section 08: Influencer marketing around the world; Section 09: The future of influencer marketing; Section 10: Understanding analytics and measurement; Section 11: Case studies; Section 12: Appendix 1 Directory of influencer marketing platforms, agencies and consultants; Section 13: Appendix 2 Glossary of terms; Section 14: Index
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