Gordon Glenister

Influencer Marketing Strategy

How to Create Successful Influencer Marketing

• Broschiertes Buch

Produktbeschreibung

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 13141
• Seitenzahl: 304
• Erscheinungstermin: 3. März 2021
• Englisch
• Abmessung: 233mm x 157mm x 25mm
• Gewicht: 476g
• ISBN-13: 9781789667257
• ISBN-10: 1789667259
• Artikelnr.: 60548231

Autorenporträt

Gordon Glenister

Inhaltsangabe

Section
00: Introduction; Section
01: What is influencer marketing?; Section
02: The major platforms for influencer marketing; Section
03: Creating your strategic framework; Section
04: The legal impacts of influencer marketing; Section
05: Working with influencers; Section
06: Finding influencers; Section
07: Creating an ambassador programme; Section
08: Influencer marketing around the world; Section
09: The future of influencer marketing; Section
10: Understanding analytics and measurement; Section
11: Case studies; Section
12: Appendix 1
Directory of influencer marketing platforms, agencies and consultants; Section
13: Appendix 2
Glossary of terms; Section
14: Index