Gordon Glenister

Influencer Marketing Strategy

How Influencers Can Help Grow Your Business

• Broschiertes Buch

Produktbeschreibung

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

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Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 360
• Erscheinungstermin: 3. Juli 2024
• Englisch
• Abmessung: 231mm x 155mm x 21mm
• Gewicht: 544g
• ISBN-13: 9781398615236
• ISBN-10: 1398615234
• Artikelnr.: 68939375

Autorenporträt

Gordon Glenister

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: What is influencer marketing?; Chapter
02: The major platforms for influencer marketing; Chapter
03: Creating your strategic framework; Chapter
04: The legal impacts of influencer marketing; Chapter
05: Working with influencers; Chapter
06: Finding influencers; Chapter
07: Creating an ambassador programme; Chapter
08: Influencer marketing around the world; Chapter
09: The future of influencer marketing; Chapter
10: Understanding analytics and measurement; Chapter
11: Case studies; Chapter
12: Appendix 1
directory of influencer marketing platforms, platforms and influencer events; Chapter
13: Appendix 2
glossary of terms;