Sean Pillot de Chenecey

Broschiertes Buch

Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Beschreibung

Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.

Autor

Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

Produktdetails

• Kogan Page Inspire
• Verlag: Kogan Page
• Artikelnr. des Verlages: 12150
• Seitenzahl: 288
• Erscheinungstermin: 25. Februar 2020
• Englisch
• Abmessung: 216mm x 140mm x 19mm
• Gewicht: 396g
• ISBN-13: 9780749498689
• ISBN-10: 0749498684
• Artikelnr.: 56712507

Rezensionen

"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future." Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies