Rebecca Brooks, Devora Rogers

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

• Broschiertes Buch

Produktbeschreibung

Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13852
• Seitenzahl: 208
• Erscheinungstermin: 26. April 2022
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 318g
• ISBN-13: 9781398603615
• ISBN-10: 1398603619
• Artikelnr.: 62548039

Autorenporträt

Rebecca Brooks; Devora Rogers

Inhaltsangabe

• • Chapter - 00: Foreword by Lisa Bodell;
  • Chapter - 00: Acknowledgments
  • Chapter - 00: List of figures;
  • Chapter - 00: List of tables;
  • Chapter - 01: Redefining the shopper journey for the first time;
  • Chapter - 02: The hidden danger of brand narcissism;
  • Chapter - 03: The age of shopper promiscuity;
  • Chapter - 04: The shopper DIAL;
  • Chapter - 05: Source usage: A new metric for changing shopper behavior;
  • Chapter - 06: Net influence: Revealing the true ROI;
  • Chapter - 07: Other new metrics for guiding decision making;
  • Chapter - 08: Redefining brand tracking;
  • Chapter - 09: Unlocking hidden shopper insights through agile neuroscience;
  • Chapter - 10: The evolution of shopper values;
  • Chapter - 11: The Covid inflection point;
  • Chapter - 12: Strategies for change;
  • Chapter - 13: Index

Rezensionen

"This book is for everyone who wants to understand the psyche of how people are making buying decisions in a rapidly changing world. Rebecca and Devora give you an MBA in a book. It will accelerate your understanding of what works today in influencing shopper decisions, and it will surprise you." Nadia Bilchik, CNN Editorial Producer and Global Speaker