Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Rebecca Brooks is Founder and CEO of Alter Agents, a marketing analysis and brand management firm and is based in in Pasadena, California. She speaks regularly at Insights and ESOMAR conferences, and writes for Forbes.com, AdAge, Insights Association, Chief Marketer and the American Marketing Association. Devora Rogers is Chief Strategy Officer at Alter Agents and is based in Los Angeles, California. She works with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab and Fortune Brands, and is a regular public speaker at industry events. She gave a TedX talk on the Future of Shopping and Retail.
Inhaltsangabe
Chapter 00: Foreword by Lisa Bodell; Chapter 00: Acknowledgments Chapter 00: List of figures; Chapter 00: List of tables; Chapter 01: Redefining the shopper journey for the first time; Chapter 02: The hidden danger of brand narcissism; Chapter 03: The age of shopper promiscuity; Chapter 04: The shopper DIAL; Chapter 05: Source usage: A new metric for changing shopper behavior; Chapter 06: Net influence: Revealing the true ROI; Chapter 07: Other new metrics for guiding decision making; Chapter 08: Redefining brand tracking; Chapter 09: Unlocking hidden shopper insights through agile neuroscience; Chapter 10: The evolution of shopper values; Chapter 11: The Covid inflection point; Chapter 12: Strategies for change; Chapter 13: Index
Chapter 00: Foreword by Lisa Bodell; Chapter 00: Acknowledgments Chapter 00: List of figures; Chapter 00: List of tables; Chapter 01: Redefining the shopper journey for the first time; Chapter 02: The hidden danger of brand narcissism; Chapter 03: The age of shopper promiscuity; Chapter 04: The shopper DIAL; Chapter 05: Source usage: A new metric for changing shopper behavior; Chapter 06: Net influence: Revealing the true ROI; Chapter 07: Other new metrics for guiding decision making; Chapter 08: Redefining brand tracking; Chapter 09: Unlocking hidden shopper insights through agile neuroscience; Chapter 10: The evolution of shopper values; Chapter 11: The Covid inflection point; Chapter 12: Strategies for change; Chapter 13: Index
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