Infographics Powered by SAS: Data Visualization Techniques for Business Reporting (Hardcover edition) - Murphy, Travis
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Create compelling business infographics with SAS and familiar office productivity tools. A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don't need deep knowledge of the data. The infographic combines story telling with data and provides the user with an approachable entry point into business data. Infographics Powered…mehr

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Produktbeschreibung
Create compelling business infographics with SAS and familiar office productivity tools. A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don't need deep knowledge of the data. The infographic combines story telling with data and provides the user with an approachable entry point into business data. Infographics Powered by SAS: Data Visualization Techniques for Business Reporting shows you how to create graphics to communicate information and insight from big data in the boardroom and on social media. Learn how to create business infographics for all occasions with SAS and learn how to build a workflow that lets you get the most from your SAS system without having to code anything, unless you want to! This book combines the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS and the familiarity of Microsoft Office. Topics covered in this book include: SAS Visual Analytics SAS Office Analytics SAS/GRAPH software (SAS code examples) Data visualization with SAS Creating reports with SAS Using reports and graphs from SAS to create business presentations Using SAS within Microsoft Office
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Autorenporträt
Travis Murphy has worked for over 20 years in data warehousing, business intelligence, and analytics. Prior to SAS, Travis held roles with other large IT vendors focused on business analytics products. These roles included product marketing, consulting/implementation, training, and presales. His experience includes working with customers and vendors implementing data solutions. Travis is a strong advocate and evangelist for self-service analytics and data visualization. A data visualization and business intelligence maven, he has helped many organizations deliver on the promise of self-service analytics and get the most from their investment in business analytics software. Within SAS, Travis has held presales, technical account management, business solution management, and marketing roles focused on SAS data visualization tools. Travis is always trying to better communicate the value and insight of data using software tools and get business users and stakeholders more involved in the use of data. Travis is a published SAS author and has presented at SAS Global Forums, conferences, and SAS marketing roadshows. He continues to evangelize the benefits of approachable analytics and data visualization.