Dannaya nauchnaya monografiya predlagaet: proanalizirovat' sushchestvuyushchie nauchnye podkhody k opredeleniyu vzaimosvyazi mezhdu massovoy informatsiey, a tak zhe SMK i etnokul'turnymi svyazyami v postindustrial'nykh obshchestvakh; na osnove izuchennykh mezhetnicheskikh konfliktov raskryt' vazhnuyu rol' zhurnalistiki, kak glavnogo faktora polietnicheskoy stabil'nosti; opredelit' nauchno-gipoteticheskuyu model', ob"yasnyayushchuyu informatsionno-kommunikativnuyu vzaimosvyaz' mezhdu institutom zhurnalistiki i etnokul'turnymi svyazyami v mul'tikul'turnom obshchestve; aprobirovat' model' na mezhnatsional'nom krizise v SFRYu (1990-1999 gg.). Pri issledovanii interesuyushchikh sobytiy na Balkanakh opredelit' kharakter i soderzhanie mezhetnicheskikh konfliktov, ikh informatsionnoe soderzhanie. sformulirovat' vyvody, kasayushchiesya vyrabotki zhurnalistskogo i massovo-kommunikativnogo regulirovaniya v otnoshenii etnokul'turnogo i mezhnatsional'nogo vzaimodeystviya, svodya k minimumu mezhetnicheskiy faktor v konfliktnykh situatsiyakh.