Information and Communication Technologies in Tourism 2016
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The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.

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Produktbeschreibung
The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.
Autorenporträt
Alessandro Inversini is senior lecturer at Bournemouth University Faculty of Management (United Kingdom). His research interests are where communication, tourism and new media overlap, ranging from design to evaluation of tourism websites, from online communication to branding and reputation, from eCommerce to eLearning. Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his PhD from the University of Geneva. His research interests are in the field of eTourism (online distribution, eService metrics, technology adoption, web 2.0 and mobile technologies in tourism).