Somayyeh Varzandeh, Shahryar Sorooshian

Information and Communication Technology

Intention To Adopt Online Journalism

• Broschiertes Buch

Produktbeschreibung

This study focused on influential factors toward adoption of online journalism among journalists. The study was conducted to determine 1) the influence of perceived ease of use and usefulness on attitude to adopt online journalism; 2) the influence of colleagues on subjective norms to adopt online journalism; 3) the influence of self-efficacy, prior computer experience, access to technological facilities, training and computer anxiety on perceived behavioral control; 4) the influence of attitude, subjective norm and perceived behavioral control on behavioral intention to adopt online journalism; 5) the mediating influence of attitude, subjective norm and perceived behavioral control in the relationship between independent variables (IVs) and behavioral intention (DV) to adopt online journalism; 6) the influence of demographic characteristics of journalists on behavioral intention to adopt online journalism.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 200
• Erscheinungstermin: 6. Oktober 2013
• Englisch
• Abmessung: 220mm x 150mm x 12mm
• Gewicht: 316g
• ISBN-13: 9783659422409
• ISBN-10: 3659422401
• Artikelnr.: 39708431

Autorenporträt

Dr S.Varzandeh, the first author, is an independent researcher in field of communication technology as well as journalism.The second author, corresponding author, is with University Malaysia Pahang (UMP). His area of research is management.