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In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on…mehr

Produktbeschreibung
In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.
Autorenporträt
Dr. Thorsten Blecker promovierte am Lehrstuhl von Prof. Dr. Bernd Kaluza an der Universität GH in Duisburg. Er arbeitet derzeit als Universitätsassistent am Institut für Wirtschaftswissenschaften mit den Schwerpunkten Produktions-, Logistik- und Umweltmanagement am Lehrstuhl von Prof. Dr. Bernd Kaluza der Universität in Klagenfurt.