Jennifer Rowley

Information Marketing

• Broschiertes Buch

Produktbeschreibung

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 31. März 2021
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 304g
• ISBN-13: 9780367249281
• ISBN-10: 0367249286
• Artikelnr.: 59996663

Autorenporträt

Jennifer Rowley

Inhaltsangabe

1: Marketing
2: The information marketplace
3: Customers
4: Building customer relationships
5: Information products
6: Branding and corporate identity
7: Marketing Communications
8: Price and pricing policy
9: Collecting marketing data
10: Marketing strategy and planning